Este artículo me encantó. Algunas citas:
And while it’s true that in many industries there is a correlation between market share and profitability, one doesn’t necessarily lead to the other.
A recent survey of the evidence on market share by J. Scott Armstrong and Kesten C. Green found that companies that adopt what they call “competitor-oriented objectives” actually end up hurting their own profitability.
…of the six companies that defined their goal exclusively as market share, four eventually went out of business.
Nintendo siempre me ha gustado mucho. El Wii es mi consola favorita de esta nueva generación. Me parece muy sano este enfoque de negocios, es bueno para ellos y bueno para los demás. Lástima que todavía existan empresarios poderoso con un pensamiento como el de Larry Ellison, quien es famoso por citar a Genghis Khan a la hora de expresar su forma de actuar: “Winning is not enough. All others must lose.”
Manuel Cerón 